MC Case Studies

A Modern Media Tale: The Implementation of Content Insights on Siol

The Editor’s Challenges

The job of an editor in the new digital landscape has become more complex than ever before. Traditionally, an editor was in charge of extracting the best stories to align them to the ...

Introducing Siol

Siol is a Slovenian digital news platform established by Telekom Slovenija in 1997, originally under the name of Slovenia Online. Initially, the goal of this portal was to increase ...

Goals and Challenges

Following the implementation of Content Insights, Siol is planning to expand the production of their content to other digital media products besides their news media section. Their ...

Introducing Content Insights

In 2011 Dejan Nikolic, the founder of Content Insights, was an editor at, a Serbian news medium. His challenge at Njuz was to work out the most efficient way to pay his writers. ...

The CPI Index

The CPI Index shows editors how a certain piece of content performs relative to other content on the platform. Looking into the relationships between various metrics collected from ...

Adoption of Content Insights

Content Insights has proved to be a great Human Resources management tool for Siol. With the implementation of its CPI Index, the editors have the chance to evaluate the efficiency ...

Benefits of Content Insights

One of the great features of Content Insights is the notification function, which tells the editors when a post comes “back to life” again. These two indicators are called Everlasting ...

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