MC Case Studies

ChoX: The Chocolate of the Future

Visintini’s Challenge

“This is a simple revolution. The market is changing. The needs of the people are changing. People want simple products with excellent raw materials that are also healthy and natural. ...

The Chocolate Market

According to Statista, the total consumption of chocolate worldwide is 7.2 million tons per year. What is more, sales are expected to grow 6% by 2017 to US$22.4 billion. This expansion ...

The Journey

Fabio de Visintini’s journey started five years ago, when he began working on a marketing research project for a book about chocolate and the chocolate industry. He was a marketing, ...

ChoX: products and philosophy

ChoX is a delicious chocolate which does not contain any added preservatives, flavourings, hydrogenated fats, gluten, acidifiers, or colourings. The “X” in ChoX basically stands ...

The Future of Chox

“We are idealists, not only marketers,” Fabio de Visintini explained. “At ChoX, we believe in honest, healthy food.” Fabio de Visintini is confident that ChoX is the chocolate of ...

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