This commercial is done in cut out stop-motion animation technique. It is very interesting, powerful and memorable. It presents Caloi folding bike in a simple practical way through a nice life story.

Caloi is a major Brazilian manufacturer of bicycles and bicycle equipment based in São Paulo. It  was founded in 1898 by Italian immigrant Luigi Caloi and his brother-in-law, Agenor Poletti.

Agency: Salve