Created in Sweden, Cos is a brand of H&M Group. It is targeting women and men who identify themselves with modern, functional, considered design.

This video is produced by Lernert & Sander and shows new Cos's collection from an original point of view. Cos wants users to experience the sound of the brand. It is special because of its simplicity, minimalism, purity and diversity. In the world full of impulses, messages and aggressive communication such ads are even more welcome. This commercial invites us to stop, observe and listen - and involves you in a unique theatrical sequence. Therefore it is powerful in a gentle way.